Billboard Statistics
BILLBOARD
ADVERTISING IS STILL THE MOST EFFICIENT MEDIUM
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OUTDOOR
ADVERTISING (Top 100 Markets) |
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| Product | Average Price per 1000 Exposures |
| 30 Sheet Posters (50 Showings) | $1.49 |
| Rotary Bulletins (10 Showings) | $3.25 |
Radio (Top 100 Markets) |
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| Product | Average Price per 1000 Exposures |
| :60 Drive Time | $4.95 |
Television (Top 100 Markets) |
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| Product | Average Price per 1000 Exposures |
| :30 Prime - Time Spot | $16.25 |
| :30 Prime - Time Network | $8.90 |
Magazines (23 Publications) |
|
| Product | Average Price per 1000 Exposures |
| 4 - Color Pages | $8.00 |
Newspapers (Top 100 Markets) |
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| Product | Average Price per 1000 Exposures |
| 1/2 Page B/W | $19.50 |
| 1/4 Page B/W | $9.80 |