Hey All,

I know it has been a while since we have blogged, but we have been busy.  The new Director of Sales has decided that cutting deals, and working hard is mandatory for Ad-Trend.  Therefore, computer time has been a little limited.  However, since he is currently out of the office, I decided to jump on here and give a quick lesson on billboards. 

First, a good rule of thumb is that the price is determined by two major factors.  First, where is the board at.  Is it on a major highway, or on a side street.  Likewise, it is easily seen, or are there trees blocking it from being viewed.  The second major factor is the length of time you want to run a campaign for.  Our prices are less on a 12 month contract than a 1 month contract.  Simply said, it is expensive for Ad-Trend to go change out a billboard vinyl.  Therefore, we do like longer contracts.  That doesn't mean you can't have a 3 month campaign, you can.  It is just less expensive per month if the campaign is longer. 

Next, the most important thing about your campaign is your artwork.  This is even more important than the board.  Keep your design simple, and please listen to your reps.  We do have trained artists, and the experience to create your ideal artwork.  An average location can easily be turned terrific if the artowrk is really creative. 

The last thing that you must know is that a billboard campaign doesn't have to be as simple as finding one location and keeping it there for the entire contract.  Ad-Trend offers several different types of campaigns for your company.  Your board can rotate to other locations, and you can have a say so in where it moves.  A lot of people are scared to use Outdoor because they want to promote their company in different areas of town.  Billboards can do that. 

 

Please call any of our experienced reps, or our Vice President with questions.  We are always happy to help.  Your rates will be lower here than anywhere in town, we we match any offer, and do want to earn your business.