Design Tips

  • By 7000251083
  • 19 Jun, 2017

Top 6 Tips

Below is a link regarding design tips for your Outdoor Campaign.  We talk a lot about the design process of the billboard campaign.  Our design team at Ad-Trend works day in and day our to make sure your design on your billboard is unique, informative and profitable for your company.  Thank you, Billboard Insider for this terrific article.  We couldn't agree more with your opinion.


1. Be Concise (15/20):   The less information displayed, the faster drivers will comprehend your message, and the more likely they’ll be to remember it. Most sites agree you should aim for seven words or less in your headline

2. Focus on One Message (15/20):   A billboard ad needs to be simple. Do not try to convey multiple ideas or messages.  Focus on one key idea and convey it as clearly as possible. Your average viewer traveling 70 miles an hour.  Your message needs to be clear.

3. Make Your Font Readable (14/20):   Use a large and easy to read typeface. Avoid fonts with thin strokes or ornate designs. As Zak Mroueh of Aulu Alpha Kilo   explains   in Open 3, “For a standard 10 x 20 ft billboard, if you count a maximum of 22 characters across from left to right, including spaces, it will always be readable…If mathematics isn’t your strong suit, there’s another technique that never fails: whatever the art director designs, make it 25% bigger.”

Contrasting Colors

4. Use Contrasting Colors (13/20):   Contrast makes your ad memorable. Lamar for instance   refers   to research indicating high color contrast improves out-of-home advertising recall by up to 38%. Penneco   adds   that bold, fully saturated colors make a billboard stand out, while neutral and pastel colors blend in with the scenery

5. Quality Images are Key (11/20):   A compelling picture can carry an ad. Use big, impactful images that will print well at billboard size. Many outdoor advertisers recommend images be 300 DPI minimum

6. Be Innovative and Creative (6/20):   Consider using humor, top-outs, side-outs, or extensions, or other unconventional integrations to make a unique and memorable billboard. After all, no one remembers dull.



http://billboardinsider.com/the-top-design-tips-from-20-outdoor-advertisers/

By 7000251083 17 Jan, 2018
Ad-Trend was featured in Billboard Insider on 1/16/18 as the Company of the Day.  Due to our expanded product line, our Vice President of Sales, David English, answered a few questions, discussing Ad-Trend, his career in Outdoor Advertising, and we offer to our clients.  Take a look!

http://billboardinsider.com/company-of-the-day-ad-trend/#utm_source=rss&utm_medium=rss

Company of the Day: Ad-Trend

January 16, 2018 12:01 am ·   0 comments Views: 121

Company: Ad Trend, Inc.

Markets: Kansas City

Headquarters: 14450 S US 71 Hwy, Kansas City, MO 64147

Phone: 816-283-0600

Founded in 1983 by Jim Boeh, Ad-Trend owns a static billboard plant with 125 faces in the Kansas City metro, St. Joseph, MO and surrounding communities. They are the largest locally-owned OOH company in Kansas City. Most of the plant is static 14×48′ bulletins along the major highways in the metro. The company is an operator associate in the IBOUSA.

Aside from their billboard plant, Ad-Trend specializes in a variety of other OOH products. This includes banner printing, mobile billboards, giant inflatables, searchlights and helium balloons for promotions. Insider talked with David English, the company’s Vice President of Sales.

David, how did you get into the out of home advertising industry.

I started in OOH in 2004 as an Account Executive with Lamar Advertising in Kansas City. I started out selling in many of their outer markets, I was a road warrior, to say the least. The General Manager there took a leap of faith on a young twenty-three-year-old kid, one that I look back on and really appreciate. I was at Lamar for four years, eventually moving out of the outer markets and into metro sales, eventually being part of the sales group who brought the first digital billboards into Kansas City. While at Lamar, I attended both their sales and sales management school. I was fortunate to learn from some icons in the OOH Kansas City market. Lamar was an incredible experience and one that I’m grateful for. It didn’t take long for me to realize that OOH is the right place for me.

Tell us about your plant.

Our Ad-Trend plant has developed into a terrific footprint around Kansas City. Between the development of several new locations, the purchase of a few smaller Independent companies and the improvement of a few boards, our locations are scattered throughout the metro in a great way. We reach both the northern and southern edges of the metro in both Kansas and Missouri. We are looking at adding a handful of new locations in 2018, increasing our exposure in the Kansas City metro.

We also have developed a rotary program in Johnson County that consists of about a dozen 10’x30′ boards. Due to the demographic in Johnson County, it is always in high demand and these boards give us something no other plant in Kansas City has. It really is unique, and something we are very proud of. Due to these rotary boards, and our 14×48 bulletins in Johnson County, we have one of the, if not the largest Johnson County plant in Kansas City.

You’ve got some business lines which complement out of home?

We do, yes. Ad-Trend was originally created as a Point of Purchase advertising company, installing banners, flags balloons, and cold air inflatables. This side of our business has remained constant and we use it a lot to complement our billboard customers. We have even added mobile billboard trailers recently, which is very exciting for us. It will allow us to reach the areas and suburbs that currently do not allow billboard locations. The ability to pair our billboard campaigns with our complementary products has been great for us. We can do things other companies can’t, which, despite our smaller size, has proven to be a competitive advantage.

Do you have any digital billboards?

 Not yet, however, ask us again in 2019 and I suspect that answer will change. Digital is something we have a very strong interest in. It is something we are strongly considering.


By 7000251083 14 Nov, 2017
As reported today, traffic in Kansas City is exploding.  Traffic is getting worse.  The good news here is that when traffic counts increase, your billboard campaign becomes more valuable.  More traffic equals more impressions.  This is only good.  Now is the best time to reserve your billboard campaign for 2018.  Give Ad-Trend a call.  816-283-0600.  Your customers are driving past our billboards every day.

http://www.talk980am.com/articles/modot-funds-dwindle-kansas-city-officials-worry-about-increasing-t...


By 7000251083 07 Nov, 2017
As 2017 is starting to come to an end, we are looking to expand our product line.  So, opposed to making this decision on our own, we wanted to see what our customers wanted.  Give us some ideas.  Right now we have dozens of different products including billboards, billboard posters, balloons, flags, streamers, and a wide variety of banner printing.  From us you can purchase Cloud Busters and streamers.  What would you like to see next?  Where would you like to see us build a billboard next.  Please, we are open to suggestions.  Let Ad-Trend know what you would like to see.  Email us at Denglish@ad-trend.com

Thanks, we really appreciate your time.  
By 7000251083 12 Sep, 2017
From time to time we will post on here if a board is opening up soon.  With the number of boards that we have, there is always something changing, opening and hopefully renewing that you should be aware of.  The board in the image above is on I-435 just south of K-32.  It will be opening on 9/30.  It has been 4 years since this board has been open.  Traditionally there is ever a waiting list for the board.  However, because of a few clients deciding to move their campaign up, we have an unexpected opening.  Please, give is a call. This is an incredible billboard.

It reaches NASCAR traffic, Johnson County traffic, WY CO traffic, airport traffic and has a steady flow during both the morning and evening rush hour.  It really is a board that you shouldn't miss out on.  

816-283-0600, ask for David.  
By 7000251083 15 Aug, 2017
At Ad-Trend we talk about billboard art more than we talk about location of the board.  The message, we feel, is incredibly important.  This billboard is a new design that we have recently put up.  Adams Insurance in Raymore, MO is the customer however their name is nowhere to be seen.  How would you rate this billboard?  The message is clear, the colors contrast, the font is easily read however the company's name is not on the board.  

During the customer meeting, we discovered that the name isn't all that important.  The important part is the phone number and the message that by calling the number, they will get someone local on the other end of the line.  The goal isn't necessarily to promote the business, it is to meet with people who have questions about medicare.  

We are really excited to see how the campaign works for the customer.  
By 7000251083 18 Jul, 2017

On our Ad-Trend blog, we talk a lot about artwork on your boards and the creation of a proper design.  Often times billboards can utilize different and unique ways of creating terrific artwork.  Chick-fil-a, a customer of ours, is one of the best at utilizing 3-D images to enhance their billboard art and therefore their billboard campaign.  Check out this article from Billboard Insider talking about the use of the cows, their past present and future.  

http://billboardinsider.com/greener-pastures-for-chick-fil-a-cows/


By 7000251083 10 Jul, 2017
When talking to a customer, one of the first questions we are asked is, "what does this cost."  It happens daily, actually multiple times a day.  Well, the honest answer is that we aren't sure right now.  Billboard rates can range drastically depending on where your board is, if it rotates or not, the type of board you are on, and how long your campaign is.   Sometimes the cheapest campaign is best for your specific needs, sometimes it is not.  When talking to your representative at Ad-Trend, we want to spend time with you in order to best understand exactly what you need.  Here are a few good questions you should talk to us about when putting together a campaign.

1.  Do you want your billboard to stay in one place for the duration of the campaign, or do you want it to rotate?

2.  How long of a campaign are you thinking about running?

3.  What do you want the campaign to accomplish?  What are your goals surrounding the campaign?  

4.  Is there an area of town, a demographic, an age range, gender or income level of customer you are trying to reach?

The answer to all of these questions will help determine where your board should be placed and therefore how much of an investment a billboard campaign will be.  We want a campaign that best fits you.  A conversation about your goals and what you want your business to accomplish is the best way to know exactly what Ad-Trend can do for you.  
By 7000251083 07 Jul, 2017
Ad-Trend is excited to announce that our Operations department is growing again.  We are hiring a full time and part time billboard installer.  These individuals will be asked to be a part of a growing company in the Midwest.  We are looking for someone with a good work ethic and someone who is responsible, honest and a hard worker.  No experience is needed as you will be training for the first several weeks or month on the job.  

Please reach out via this website if you are looking to make a career change and want to learn a new skill or trade. 

By 7000251083 30 Jun, 2017
I'm asked on a regular basis, how is digital advertising affecting Outdoor Advertising.  The answer, very little.  In fact, Outdoor Advertising, specifically billboard advertising, has been up year after year for the last several years.  The reason, people are always seeing your advertisement.  Check out this short article from Billboard Insider explaining who exactly is looking at your billboard.  It isn't who you think.  

   http://billboardinsider.com/oohs-most-engaged-audience-is-adults-16-34/
By 7000251083 21 Jun, 2017
The image above is an exciting new element to Ad-Trend and all we offer our customers.  Digital Expanded Targeting is a new form of Geo-fencing. Using the Latitude and Longitude of our billboards, we can "cast a net" over the board.  This next will send advertisements to anyone who passes by the board while they are using the applications on their phone. It truly is the newest way to complete your digital marketing budget.  

Call Ad-Trend for more details.  816-283-0600
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